May 13 – To survive in today's business environment, companies must see clearly, think clearly, and act clearly. Only those with the visibility to act effectively and decisively will survive current conditions to emerge in a stronger competitive position. In short, a best-run business today needs to be a clear enterprise.

Clarity is what helps companies know what's going on in every corner of their business and within their entire ecosystem and network. Clarity is what enables companies to have a more open relationship with customers, develop a more transparent way of working, and become more sustainable. Clarity brings transparency, visibility, and accountability. And only by becoming a clear enterprise can a company achieve new insights and act upon them with speed and precision. Becoming clear improves every aspect of managing a global enterprise and allows companies not only to survive and thrive in the near term, but also to be sustainable over the long term.

This is why leading organizations are focusing their energies on developing the following two business attributes:

• Clarity that refocuses business strategies and streamlines operational execution
• Transparency that demonstrates accountability to key stakeholders to protect the company's brand and reputation

The white paper "Success in the New Economic Reality" describes these cornerstones of a best-run business for success today and in the future. It explains how best-run businesses can use the SAP portfolio to help overcome functional silos and optimize the performance of their business and their business network. SAP and the SAP ecosystem can deliver the clarity needed to ensure customers' success and help companies around the world become clear enterprises.

SAP also designated the theme of SAPPHIRE 2009 as "See Your Way Clear: Strategies for Success in the New Reality." At this year's event, attendees will explore how companies can achieve transparency in every area of their operations to be best-run businesses in today's challenging economic environment.

To learn more about how SAP can help your organization become a clear enterprise, visit www.sap.com/clear.