May 13 – The retail, wholesale, and travel and logistics services industries are undergoing significant changes brought on by the challenging economy, intensified global competition and the increasing need to run operations in a sustainable way. To prosper in the new business climate, companies must focus on becoming "clear enterprises" through improved insight, flexibility, and better operational efficiency. SAP business solutions enable this transformation by providing industry-specific and cross-industry processes that link activities from procuring raw materials to the sale of the finished product on the sales floor – from "sheep to shop."

End-to-end solutions from SAP address the business issues of retailers, wholesalers, and travel and logistics services companies so that they can connect with their customers and suppliers better. SAP solutions help wholesalers adapt quickly to changing business conditions, enable retailers to understand the needs of their shoppers and align store selections accordingly, and provide better visibility across travel and logistics providers' supply chains.

Over 10,000 retailers, wholesalers, and travel and logistics service providers rely on the portfolio of solutions from SAP to help them overcome functional silos and optimize the performance of their businesses and their business networks.