May 13 – As the global economic downturn – and the associated fallout – continues, there's a palpable hunger for finding something good. Companies and consumers alike are realizing that it will be difficult to go back to the way things used to be and are wondering what's next.

Having clarity into the business and its entire operations has never been more important. See how greater transparency, visibility, and accountability can help companies overcome core business challenges and take full advantage of opportunities they didn't even know existed.

This growing trend comes at a time when there is a sober optimism that the way forward will require new ways of thinking and increased accountability and transparency. While this aligns with the rhetoric of the Obama administration, it is not specific to the United States. Countries and citizens around the world all agree that things need to change, and that there's a new economic reality that will drive what's next.

In a new campaign developed by SAP AG, the world's leading provider of business software, the company contends it's time for a clear new world. Using imagery that emphasizes clear – and at times, panoramic – vistas, as well visibility into an office or factory floor, SAP contends that when you see risks clearly, you can manage them effectively.

SAP announced the launch of this new branding campaign on May 12, 2009, at SAPPHIRE 2009. The event theme of "See Your Way Clear: Strategies for Success in the New Reality," explores how companies can achieve transparency in every area of their operations to be best-run businesses in today's challenging economic environment.