May 12 – Executives looking for ways to make their organizations thrive in today's marketplace now have a new book to turn to for guidance. "Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage" illustrates the forces shaping the business world today and provides valuable insight based on research from the world's foremost business thought leaders. The research focuses on business network transformation (BNT) as it is being executed by leading corporations and is illustrated with extensive real-world examples of successful strategies used by well-known brands. Readers will learn how BNT manifests itself in every aspect of their business and how they can effectively transform their own business networks to achieve competitive advantage and differentiation.

"Business Network Transformation" (ISBN 0470528346), edited by Jeffrey Word and published by Wiley, will be available at major booksellers worldwide in August 2009. All royalties from book sales will be donated to the World Food Programme.

The book includes the following chapters and authors:

• Introduction (Jeff Word, Editor, SAP and Manchester Business School)
• Competitive Advantage in Today's Global Bazaar (Geoffrey Moore and Philip Lay)
• Business Network Transformation in Action (Marco Iansiti, Harvard University)
• Creating Superior Customer Value in a Networked World (Mohan Sawhney, Kellogg School of Management, and Ranjay Gulati, Harvard University)
• Shrinking Core, Expanding Periphery (Ranjay Gulati, Harvard Business School, and David Kletter, Booz Allen Hamilton)
• Product Leadership in the Network Era (Venkat Venkatraman, Boston University)
• Driving Collaborative Success in Global Process Networks (John Hagel III, John Seely Brown, and Gautam Kasthurirangan, Deloitte)
• Operational Excellence: The New Lever for Profitability and Competitive Advantage in a Networked World (Randall Russell, Palladium Group)
• Constructing and Managing Innovation in Business Networks (Henry Chesbrough, Berkeley, University of California)
• The Value of Trust in Business Networks (Jeffrey Dyer, Brigham Young University)
• The Role of IT in Business Network Transformation (Andrew McAfee, Harvard University)
• Road Map to Business Network Transformation (Geoffrey Moore and Philip Lay)

Interested members of the media may obtain advance review copies by contacting Meredith Stanton at Wiley. SAP customers should contact their SAP account executive to request a copy of the book.

Media and analysts attending SAPPHIRE 2009 in Orlando, Fla., may join contributing authors Mohan Sawheny, Randall Russell, and Jeffrey Word for a roundtable on Wednesday, May 13, 2009, from 3:00 p.m. to 4:00 p.m. EDT in room N320D.