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SAP and Partners Unveil SAP Printer Vendor Program

Printing Devices Optimized for Use with SAP Software to Reduce Total Cost of Ownership for SAP Customers

WALLDORF, Germany - April 28, 2008 - Demonstrating the value of its customer-focused ecosystem, SAP AG (NYSE: SAP) today announced the new SAP Printer Vendor program in collaboration with leading printer manufacturers such as BROTHER INDUSTRIES, LTD., Dell Global B.V., Hewlett Packard Company, Konica Minolta Business Technologies Inc., KYOCERA MITA Corporation, Océ Printing Systems GmbH, Seiko Epson Corporation and SHARP CORPORATION. The program offers these vendors access to specific SAP development environments that are necessary to optimize support for their devices operating within customers’ SAP environments.

Printing from an SAP system can be a critical business activity for SAP customers; a delayed or defective document can impact a company’s business operations. In addition, with thousands of printer models available and manufacturers continually adding new models to this $100 billion market, it is a challenge for customers to determine the right choice.

The SAP Printer Vendor program helps SAP customers reduce total cost of ownership for both their software and hardware investments by offering printer models that run out-of-the-box with SAP® software. By developing standard device types (or device drivers, which enable software and hardware to communicate), the program allows more printer vendors the opportunity to enhance support for their own devices within SAP landscapes. The SAP Printer Vendor program lets participating printer manufacturers add value and differentiate their models from competitors’ with unparalleled support for print options in SAP business applications.

The SAP Printer Vendor program will also help customers add value to their existing IT investments. Together, SAP and printer vendors will drive innovation aimed at simplifying the user experience and increasing the SAP user community.

Copyright © 2008 SAP AG. All rights reserved. SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

Contacts:
Iris Eidling, SAP, +49 (6227) 7-65797, iris.eidling@sap.com, CET
Maria Cubeta, Burson-Marsteller, +1 (415) 591-4070, maria.cubeta@bm.com, PDT

Want to learn more? Contact SAP Media Relations.

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