SAP believes that an organization’s commitment to social responsibility is closely linked to its ability
to innovate. In 2003, the Company issued its first innovation report, “SAP Makes Innovation Happen.”
This report focuses on the many ways in which a vibrant corporate culture and a strong commitment to
social responsibility can significantly boost an organization’s potential for innovation. And it confirms
our practice of forging strong partnerships with community organizations to pursue cooperative
corporate citizenship.
MORE THAN MONEY ALONE
SAP and its employees share
a sense of responsibility and commitment to the community
beyond the Company’s own four walls, as reflected in the
maxim, “think globally and act locally.” An excellent example
of this philosophy at work is the collaboration between SAP
Labs India and a children’s home in Bangalore. In June of 2000,
SAP began providing financial support to cover primary needs
for more than 100 children, including food, access to schooling,
and basic healthcare. But it soon became clear to the people of
SAP Labs that much more could be done than giving money
alone.
Together, SAP Labs employees and the managers
of the children’s home set a far more ambitious goal: to
nurture the children’s personal strengths, so that they could
cope independently and develop in their own ways. SAP staff
members are now creating individual development programs
so that all of the children can learn a trade or go on to university
– according to their own interests and potential.
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