Sharp Electronics (Europe) is no stranger to complexity. Its broad product portfolio includes some of the most technologically advanced consumer electronics in the world. It deals with various retailers in more than a dozen European countries. And it has a workforce that speaks numerous different languages.

But for the software applications required to manage all of this complexity, Sharp places a high value on standardization and ease of use. Since 1983, it has found those qualities in the solutions of SAP.

AN ELECTRONICS LEADER

Sharp Electronics (Europe) is the European operating unit of Sharp Corporation of Japan, one of the world’s largest and most respected manufacturers of electronics products, including television and audio equipment, document systems, liquid crystal display (LCD) screens, mobile phones, and solar cells.

From its offices in Hamburg, Germany, the European headquarters coordinates sales and distribution activities throughout Europe. In total, Sharp in Europe employs about 3,000 people; more than 1,000 of whom are SAP users.