SAP’s strategy pays off: Market share increases despite difficult conditions
In 2003, SAP held its ground well in a difficult economic environment by focusing on its successful sales strategy, improving efficiency, offering customers a comprehensive product portfolio, and developing open, integration-oriented technology.

• In 2003, SAP further strengthened its leading position against its peer group in its core segment, enterprise software. The Company’s own calculations show SAP increased its share from 51% to 59% of its peer group’s combined enterprise software revenues in 2003. The companies SAP regards as its peer group are Oracle Corp., PeopleSoft, Inc. (including J.D. Edwards & Company acquired in July), i2 Technologies, Inc., and Siebel Systems, Inc.
• In 2003, SAP showed healthy growth, particularly in the United States, a key area for SAP. Based on its own analysis of its peer group’s published software license revenue figures, SAP believes it has further grown its slice of the U.S. enterprise software revenues of these companies to 37%. That reflects an improvement in SAP’s position versus its peer group in the United States during 2003, even after two substantial competitors, PeopleSoft, Inc. and J.D. Edwards & Company, joined forces.
• SAP was awarded many important projects in 2003, which continued to improve its market position. These included contracts with: Computer Sciences Corporation, Conoco- Phillips, Hasbro, Raytheon, Sony Pictures, University of Cincinnati, and The Washington Post in the Americas; Airbus, Interbrew, Novartis, Volvo, the European Central Bank, and Telecom Italia in Europe; and Asian Airlines, CitiPower, Shanghai Pudong Development Bank, Daewoo Shipbuilding, New China Life Insurance, Sharp, Toyota Tsusho, Hyundai Motor, Japan Tobacco, and Olympus Korea in Asia.
• Based on its own analyses of market and competitor data, SAP believes it has improved the market position of all major software solutions in its product portfolio and is among the leaders in each of those segments.
• SAP has also improved its position in the small and midsize business (SMB) segment, helped by its new SMB solutions, SAP Business One and mySAP All-in-One.