Sports Sponsorships:
The SAP Arena - Mannheim, Germany
The new, high-tech SAP Arena opened on September 2, 2005. Sponsored by SAP, the arena is considered one of the most technologically advanced multi-functional spaces in Europe, providing an outstanding venue for world-class sports and entertainment.
Impressive and inspiring, the architectural beauty of the building is matched by the technology used to operate and manage the interior space. In just one hour, the SAP Arena can transform itself from an ice hockey pitch, to handball field, and then to a state-of-the-art concert hall.
Located just a half hour from SAP Walldorf headquarters, the 44,200 square-meter space can accommodate a wide range of music and sports events – and presents a unique place for meetings and conferences.
The SAP Arena is set to become one of Europe's most exciting and important entertainment venues – a vivid example of SAP's ongoing commitment to giving back to the communities in which we live.